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CourseRev Leads the way at first ever Golf Business AI Workshop

Recap of the first-ever NGCOA AI Workshop at The Glen Club.

Author

Courserev AI
April 24, 2026

The NGCOA held its first-ever Golf Business AI Workshop in Chicago earlier this week at the Glen Club. This event brought together some of the most forward-thinking minds in the golf industry— including Industry leaders Mike Hendrix Owner (SMB Golf), Allison George (Owner of Toad Valley Golf Course), Nathan Morris (Golf AI), and Frederic Paczkowski (General Manager of Skim Turf).

Connecting with the Future

Andrew Hall & Evan Denholm attended the event representing Courserev.ai. They were excited to connect with golf course operators, general managers, and industry leaders who are no longer just asking "What is AI?" but are actively exploring how it can elevate the golfer experience.

At CourseRev, our mission is to help courses unlock that future. During the workshop, we shared how our platform empowers facilities to:

  • Streamline operations through intelligent automation.

  • Improve customer engagement with instant responses.

  • Drive revenue by capturing every booking opportunity.

Meet Your New Digital Assistant: The Course Agent

One of the highlights of the event was introducing attendees to our Course Agents—AI-powered tools that act as digital assistants for golf courses. These agents act as a 24/7 extension of your pro shop, handling inquiries, assisting with tee-time bookings, and providing course information without ever needing a break.

To make the experience even more impactful, we provided every attendee in Chicago with a free Course Agent. Our goal was simple: we want operators to experience the value of AI firsthand and see how quickly it can be integrated into a modern golf operation.

The best part? The Course Agent is free for everyone, forever. We believe every course should have access to the power of AI.

Start automating your guest experience and never miss another inquiry today: Sign Up for Free Here

Looking Ahead

The golf industry is evolving quickly, and Courserev.ai is committed to helping courses stay ahead of the curve with practical, accessible AI solutions. If you missed us in Chicago, don’t worry—we’re just getting started.

Stay tuned for more updates, and if you’re ready to transform your operation, we’d love to connect.